EXPERIENCE

CLINICAL MOBILITY / PROGRAM MANAGER

  • Planned and executed a high-profile event for the Health and Human Services Department, achieving a 96% attendance rate from senior executives of leading California healthcare institutions.

  • Led a $2M+ project for a top-rated nationwide healthcare institution, successfully delivering on objectives and securing 5+ follow-up projects.

  • Managed a portfolio of 24+ accounts, serving as the primary point of contact and leading projects to drive customer success and retention.

  • Maintained a 92%+ customer retention rate, ensuring long-term satisfaction and growth.

JUNE 2023 - PRESENT

ALLGRESS / PRODUCT MARKETING MANAGER

  • Led the UI/UX development for a new Vendor Management product, driving a 40% increase in engagement within two weeks of its beta launch.

  • Boosted engagement for the Risk Manager module by 30% through the execution of integrated marketing campaigns across digital, social, and email channels.

  • Generated a 25% increase in pipeline SQLs by creating targeted blog content, social media campaigns, and newsletters that addressed customer pain points related to third-party vendor management.

  • Secured 15+ B2B GRC partnerships, exceeding revenue targets by 20% through strategic outreach and demand generation efforts.

  • Managed 50+ product demos and proposals annually, streamlining the sales cycle and improving close rates by 18%.

May 2020 - June 2022

DOING GOOD WORKS / CUSTOMER EXPERIENCE SPECIALIST

  • Led brand strategy for major US companies at events and trade shows, curating swag that aligned with company values and event goals, ensuring lasting impressions.

  • Assisted in the development and implementation of the Customer Experience strategy, differentiating Doing Good Works from competitors. Led cross-functional project teams to complete projects on time and within budget, resulting in increased customer engagement, increased customer loyalty, and an 18% increase in overall sales revenue.

  • Managed a portfolio consisting of over $8M in annual revenue.

  • Provided tactical direction to sales teams on account strategy, pipeline management, and growth initiatives.

  • Executed and managed 102 projects, resulting in a revenue of $451,474.19 within 6 months.

  • Joined forces with other departments (Marketing, Operations, Sales) to guarantee a complete customer experience from beginning to end.

JUNE 2022 - JUNE 2023

ALLGRESS / PRODUCT MARKETING SPECIALIST

  • Developed targeted product marketing collateral and promotional materials to support sales enablement, ensuring alignment with product messaging and brand strategy.

  • Updated product content on company websites and social media platforms, contributing to a 20% increase in engagement and driving product awareness.

  • Organized and managed regional events, trade shows, and product-focused conferences to enhance brand visibility and foster direct engagement with potential customers.

  • Collaborated closely with sales teams and channel partners to optimize go-to-market efforts, resulting in increased market penetration and improved customer acquisition.

MAY 2018 - May 2020

EDUCATION

University of Northern Colorado / Master of Business Administration (MBA) 2022

University of Nevada, Reno / Bachelor of Science 2020

SKILLS

Marketing and Demand Generation: Integrated Marketing, Demand Generation, Brand Strategy, Product Launch, Content Creation, ABM, Data Analysis & Reporting.

Project and Workflow Management: Marketing Project Management, Project Workflow Optimization, Budget Planning, Multilevel Collaboration, Vendor Management, Google Suite, MS Office, Slack, Skype, Zoom.

CRM & Marketing Automation: HubSpot, Zoho Projects/CRM, QuickBooks, Monday, Asana, JIRA, Salesforce, Free Agent, Unbounce.

Field Marketing & Event Management: Event Ideation, Registration Management, Booth Swag Coordination, Vendor & Contract Negotiation, Webinar Management, Lead Generation.

Design & Digital Content: Adobe Suite (Photoshop, Illustrator, Premiere Pro, Lightroom), Canva, Figma

CERTIFICATIONS

Workflow Specialist / Asana 2025

Advertising Specialty Institute / Master of Advertising Specialty Information 2023

Advertising Specialty Institute / Bachelor of Advertising Specialty Information 2023